Essay on Dear Mr President - Pink - 682 Words

â€Å"Dear Mr. President† By Pink â€Å"Dear Mr. President come take a walk with me. Let’s just pretend we’re two people and your not better then me. I’d to ask you some questions if we can speak honestly.† Pink’s song Dear Mr. President is an emotionally rich song touching on several social issues including the Iraq war, the contraversal No Child Left Behind Act, gay rights, and the hardships endured by the hard working middle class. Release in December 2006, Pink said â€Å"This [song] is an open letter to the President of the United States†, George W. Bush, and â€Å"This is one of the most important songs I have written.† She stated that it would never be released as a single in the United States, because it was too important to be perceived as a†¦show more content†¦The outcome has been it created a narrow curriculum because of limited focus of the standardized tests, inadequate funding, allegations of test s core manipulation and its clause to guarantee the facilitation of military recruitment during introductions to higher education. â€Å"What kind of father would take his own daughters rights away?† President Bushs adamant pro-life stance in accordance with the teachings of his Methodist faith, he believes that life begins at conception. Therefore, he has a track record of opposing all proposals that interfere with life before birth. This also includes most stem-cell research proposals. â€Å"What kinda father might hate his own daughter if she were gay?..You’ve come along way from whiskey and cocain† Due to President Bush’s Med=thodist fath he has been opposed to homosexual unions. In particular, President Bush has pushed for the Marriage Protection Amendment, a piece of legislature which would define marriage as the union between a man and a woman . Bush has met controversy during his term when it was revealed that Dick Cheneys daughter was openly gay and having a child with her partner. Pink also points to Bush’s dark past saying he has no room to judge others. â€Å"Let me tell you bout hard work†¦ Minimum wage with a baby on the way†¦ building a bed out of a cardboard box†¦ You don’t know nothing bout hard work† Born with a silver spoon in his mouth President Bush has never had toShow MoreRelatedDear Mr. President by Pink Essay661 Words   |  3 Pagestime was Pink counteracting some notions about war, g ay rights, and the general state of America with her song â€Å"Dear Mr. President†. I believe that â€Å"Dear Mr. President† should be included in MUSC2019 because this song brings together pop and folk influences while using different techniques such as repetition, metaphors and dynamics to enhance the effect of the song has on the audience. The verse starts with an acoustic guitar using a walking tempo and melancholy tone. â€Å"Dear Mr. President, Come takeRead MoreBhopal Gas Disaster84210 Words   |  337 Pagesand age. Despite this, they were sanctioned twice in four months. The girl was also directed to remain present in the claims court on March 18 and July 19, 1999, to receive compensation as per the claimed letters. Bhartiya Jan Morcha district president Pradeep Khandelwal raised the issue and said that hundreds of such cases were approved by greasing the palms of employees posted in the office of Gas Welfare Commissioner. Assistant Registrar of Gas Welfare DS Solanki told The Pioneer that the claimRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesManaging Editor, did an outstanding job, as did Becca Groves, Production Project Manager, and Nancy Moudry, Photo Development Editor. Last but not least, we would like to thank Nikki Ayana Jones, Senior Marketing Manager; Patrice Lumumba Jones, Vice President Director of Marketing; and their sales staff, who have been selling this book over its many editions. Thank you for the attention you’ve given to this book. Organizational Behavior THE NEW NORMAL? S LEARNING OBJECTIVES After studying

Michael Schmittinger. Mr. Homan, P.3. America In History

Michael Schmittinger Mr. Homan, p.3 America in History III, 6.0 February 13th, 2017 Abort Roe v. Wade Since the 1973 court case of Roe v. Wade, around 38 million women have gotten away with murder (Williams 54). An abortion is the deliberate termination of a human pregnancy, most often occurring in the first 28 weeks (Merriam). The Supreme Court case of Roe v. Wade ruled that abortions performed in the first trimester are legal and abortions performed out of that time period were to be decided by the individual state (Blackmun). The history of abortions goes all the way back regardless of whether it was legal or not. Women would either find costly doctor s willing to do it or use dangerous methods to do it themselves. As time†¦show more content†¦In addition to that, abortions can tarnish the relationships within a family. The mother who had the abortion may experience worsening relationships with her parents, her children (if any), and most often her spouse. If the woman’s relationship with her spouse does come to an end, the problems for pre-existing children may a rise even more. For example, 71% of teenage pregnancies occur with children of single parents and 63% of youth suicides occur in children without a father (Impact). This shows just how drastically an abortion can harm a family and ruin the up and coming generations. Also, the normalization of abortion is very detrimental to the success of the millennials. As kids are growing up during this generation, society is constantly portraying abortion as an expected pathway to take for an unwanted child. This idea teaches our youth lessons opposite of what they’re normally told. For instance, it teaches them that they can bypass the consequences of a situation instead of accepting them and dealing with it. Also, it influences children to go against the much encouraged sexual abstinence. The legalization of abortion encourages sexual activity among teens because they now feel safe knowing that if all goes wrong they can resort to an abortion. In accordance with the increase in sexual a ctivity among the youth is the growth in the amount of teens with sexually transmitted diseases (The

The Coca-Cola Company Marketing R Free Essays

The Coca-Cola Company| | | | | An Analysis of The Coca-Cola Company| 6/13/2010| | Table of Contents Title Page1 Table of Contents2 Introduction3 5C’s Analysis4-10 4P’s Analysis11-14 SWOT Analysis Final Remarks15-17 Introduction In May 1886, John Pemberton, who was a pharmacist from Atlanta, Georgia was the first founder of coca cola. He concocted the coca cola formula in kin three legged brass kettle which the suggestion was given by bookkeeper Frank Robinson. Coke was fist sold at the pharmacy as a non alcoholic version of French wine coca. We will write a custom essay sample on The Coca-Cola Company Marketing R or any similar topic only for you Order Now However, the sales were loss due to over expansion and health problems such as, disease, morphine, addictive, and headache. Because â€Å"Coca-cola† belonged to Charley, it was named coca-cola. Afterwards, Asa Candler, the Atlanta pharmacist/businessman bought the formula from John. His marketing skills were a huge success to the company during the 50th anniversary. His best skills were his promotion ideas. He gave away coupons for complimentary first takes of coca-cola, gave calendar, urns and clocks to pharmacist. These promotions increased the sales by over 4000% during 1890-1900. Also, he gave minor changes in the ingredient and sold it in bottle, which was first sold in Vicksburg, Mississippi. Because the company was not too happy about the proliferation of copycat beverages and to safeguard the brand, they advertised that focused the authenticity of coca-cola. Later in 1923, Robert Woodruff brought the company from Asa Candler. He was a marketing genius because he observed potential overseas opportunities. He would capitalize on these opportunities by introducing Coke products in the 1928 Olympic Games. Woodruff made innovation by making distribution of 6 packs, open top cooler that was easier for people to drink at home or away, which was a huge success. Coca-Cola would reiterate its dedication towards the globalizing Coca-cola by initiating a series of advertisements linking Coca-Cola to the world. A specific advertisement that helped Coca-Cola shine its international appeal occurred in 1970 where Coca-Cola made young people from all over the world sing a song called â€Å"I’d Like to Buy the World a Coke†. Coca-Cola continually succeeded even amid protests of Coca-Cola’s changing of its formula. After protests, Coke Company returned to its old formula. This helped regain its market share over competition and led to the Coca-Cola Company’s introduction of a diet coke product that used Splenda sugar, which was its trademark. In the 21st century, in 2007 it came up with diet coke that contained vitamin B6, B12, magnesium, niacin, and zinc. Diet coke plus was made to be considered as a healthier soda. Coca-cola stopped printing the word â€Å"Classic† on the labels of 16 oz bottles. Coca-cola is committed to local markets and has bottling partners. Currently it is ubiquitous brand, every single time, it is known as â€Å"the most exciting and satisfying beverage. † This report will analyze why and how The Coca-Cola Company was able to achieve its title as the number one soft-drink company in the world. Beginning with an analysis of the 5C’s regarding the company, followed by a 4P’s analysis, and ending with a SWOT analysis, will highlight what factors drove towards Coca-Cola’s dominance in the soft-drink market. 5 C’s Analysis Having been in the soft-drink industry for over 100 years says a lot about their experience in the soft-drink industry. Coca-Cola’s long endeavored success has led to their ability to sustain a high market share in the non-alcoholic drink market with their driving force product in Coca-Cola but also in its other products as well. According to their website, Coca-Cola serves up to 1. 6Billion servings a day of their products, which poses the question on how they are able to keep up with such a high demand? An answer lies in their company mission statement, which is to: * To refresh the world†¦ To inspire moments of optimism and happiness†¦ * To create value and make a difference. (Source: http://www. thecoca-colacompany. com) It is this making Coca-Cola a â€Å"part of one’s lifestyle† mentality that has allowed Coca-Cola to expand its brand image from a national level to a global level, which has fueled their dedication to keep up with these mind-boggli ng demand figures ever since the year of the inception of the Coca-Cola company. Their global image has reached the point where global sales have triumphed over the once dominant national U. S. market. For example, Coca-Cola’s 2008 revenue levels indicated that 75% of its revenues came from global sales, whereas only 25% came from North America. This statistical figure indicates that the Coca-Cola is indeed a global brand. In fact, according to a 2006 study done by Businessweek and Interbrand, Coca-Cola was rated the world’s number one brand: (http://www. interbrand. com/images/studies/BGB06Report_072706. pdf) Coca Cola’s ability to recognize the global market size and actually capitalize on it represents a huge part of why Coca-Cola has attained this sort of recognition. Although Coca-cola represents the biggest company in the world, it surprisingly doesn’t bottle and distributes its own products. Instead, franchises of different bottling collaborating companies represent the bulk of the bottling and distribution of Coca-Cola’s products. Coca-Cola does maintain a high amount of market shares in most of these bottling companies, ensuring that heavy demand goals can be met for the Company. Coca-Cola’s biggest collaborators represent Coca-Cola Enterprises, Coca-Cola Femsa, and Coca-Cola Hellenic Bottling Co. The Coca-Cola Company owns 31. 6%, 32%, and 23% respectively of each of these bottling companies. Coca-Cola Enterprises represents the biggest franchisee bottling and distributing company. It bottles and distributes for 80% of U. S sales and bottles and distributes for 18% of worldwide sales. Here is a diagram that explains the logistics behind Coca-Cola Enterprises’ operations: Coca-Cola Femsa is heavily focused in Central and South-America, and the Coca-Cola Hellenic Bottling Co is heavily focused within regions spanning from Africa, Europe, and Asia. It is this collaboration methodology that has allowed Coca-Cola to focus more on the development and maintaining of its products and brands. The number of shares that the Coca-Cola invests in most of these bottling companies ensures the alliance will be strong between the two, because they do represent the main driving force behind the bottling and distribution of Coca-Cola’s products. There is recent speculation though that Coca-Cola may indeed fully acquire its biggest collaborator in Coca-Cola Enterprises in wake of Pepsi’s Co. ’s acquisitions of some of their bottling collaborators. Another set of collaborators are represented in its relationships with other companies. As a prominent brand image, many companies have worked with Coca-Cola to help further advertise their own company. These companies can be directly related to Coca-Cola in that Coca-Cola might represent a compliment with their product. These industries include restaurants of all sorts, movie theaters, convenient stores, supermarkets etc. Coca-Cola has usually teamed up with all these type of venues to ensure that its brand gets spread throughout all kinds of settings. This usually results in promotions associated only with Coca-Cola products, the selling of only coca-cola products, or special promotions that include receiving Coca-Cola product if a certain product of the company’s is purchased. A notable relationship in this regard was the deal between McDonald’s and Coca-Cola. In 2009, Coca-Cola and McDonalds continued its over 50 year relationship with each other by reworking a deal where McDonalds would feature not only Coke, but many of Coca-Cola’s newer brands as well. This includes Coke-Zero, PowerAde, Fanta, and now even Vitamin Water. Their good relationship with each other helps benefits both companies in that people will link the quality of both brands with each other. It is these direct companies that represent the bulk of Coca-Cola’s sales, since most of Coca-Cola’s products are distributed at these venues. It is up to Coca-Cola to maintain good relations and a strong brand image in order for these direct companies to collaborate with Coca-Cola. Also there are indirectly related company collaborators with Coca-Cola. For example, in 2006 Coca-Cola launched MyCokeRewards. This promotional project allowed users to reap points for the purchasing of any of Coca-Cola’s products. These points could then be redeemed for various prizes, towards a contest, or towards the entering of a sweepstakes. Partnered relationships included in this rewards program included: Holiday Inn, Nike, Block Buster, Delta, and Six Flags. Another notable indirect collaborator with Coca-Cola is Apple. In 2006, Apple and Coca-Cola agreed to a collaboration in which a Coca-Cola themed music site was created to promote bands all across Europe with the integration of Apple’s ITunes system. These examples of indirect company collaborators show that though they don’t distribute Coca-Cola’s products, these indirect collaborators help promote their own product along with products of Coca-Cola. Beginning with a smaller form of competition, local drink brands represent the bulk of these competitors. Their only strength is their prevalence in their local location but they have a huge list of weaknesses when compared to the Coca Cola Company. These weaknesses include small amount of assets, lack of product extension, and prevalence outside of their local location. With most of these competitors, the Coca-Cola can simply acquire them through payment, or drive them out through a bunch of schemes. These schemes include price gauging or high amounts of advertisements. Since Coca-Cola produces so many types of non-alcoholic drink products, Coca-Cola can easily enter all sects of the drink market in most countries of the world. However it is no doubt that Pepsi Co. represents the biggest competitor of the Coca-Cola Company. Pepsi Co. began in a similar fashion of the Coca-Cola in that Pepsi Co. s most popular product in Pepsi was developed by a pharmacist in 1903. Like the Coca-Cola Company, Pepsi Co. has variations on Pepsi and has a huge product listing of different drinks encompassing the non-alcoholic drink spectrum as well. Pepsi Co. also follows a horizontal integration system with the merger and acquisition of other similar drink products. Some Pepsi Co. ’s other popular drinks besides Pepsi include, Diet Pepsi, 7-Up, Tropicana, Gatora de, Mountain Dew, Aquafina and a bunch of other products. These companies are indeed direct competitors because they both represent the two biggest drink companies in the world and each one wants to make sure it has the vast majority market shares. The two companies aren’t entirely the same though. Merging with Frito Lay in 1965, Pepsi Co. enjoys the strength benefit of advertising its products along side Frito Lay’s products. This food/drink combination allows both Frito Lay and Pepsi to benefit, since both can make promotions for each of its products. Nevertheless, this can also be induced as a weakness of the company as well. This is because Pepsi has to allocate some resources to the development and production of Frito Lay products, which allows The Coca-Cola Company the ability to slowly take control of the drink market since that is its only focus. Also any negativity with any Frito-Lay products could be linked to Pepsi products if both products are too frequently marketed together. It is these two ideas that could prompt why The Coca-Cola still enjoys a higher level of market shares on Pepsi. It’s not entirely because of these two ideas that Coca-Cola still enjoys a higher market share; there are many other factors as well. One specific advantage that Coca-Cola had over Pepsi was that The Coca-Cola Company owned Columbia Pictures from 1982-1989. Between this time, Coca-Cola easily advertised their products indirectly by including it in a multitude of films. Both companies employ similar marketing tactics, in that both try to popularize its main product in Pepsi and Coke respectively. Both companies have used celebrities, sponsorships, multitudes of TV ads, appearances in TV shows/movies, and all kinds of advertisement strategies. However these marketing schemes have caused the two companies to engage in what many call the â€Å"Cola Wars†. Since the 1970’s both companies had countless of ads trying to devalue the other company’s main product: Pepsi initiated this by starting a set of commercials of having Blind Tastes. Deemed as the â€Å"Pepsi Challenge†, these types of ads would extenuate Coca-Cola refuted to some of these ads by producing similar ads and also by producing a new recipe of coke in the 1980’s. It slowly reverted back to its classic formula later on but despite these devaluation schemes, both companies seem to employ the same advertising schemes by portraying their product as a something that should be a part of one’s lifestyle. It has come to a point where whenever Coca-Cola has an advertisement, you’ll most likely see a similar Pepsi advertisement as well. At this point, both companies have become so prevalent in the global market that people usually don’t differentiate between the two main products in Coke and Pepsi. Sure some diehard fans of each company will disagree, but there are plenty of examples where this idea can be seen. For example, you go to a restaurant and you ask for a Coke. When the waitress responds, â€Å"Oh sorry we only have Pepsi†, you’ll most likely respond with â€Å"oh that’s fine. † It has come to this point where both companies can benefit from the competition aspect, but at the same time if one company drops the ball or messes up badly, the other company can easily capitalize on the market since both companies represent the top 2 drink companies in the world. When evaluating the customer of Coca-Cola, it practically has no limits. Besides the alcoholic customer, the Coca-Cola Company has products that encompass all parts of the drink market. The market size of the drink market practically covers the vast majority of the world since it compliments a biological function in replenishing thirst. However it depends on the motive and likes of the customer that will dictate which product he/she will buy. With a huge 3300 different kinds of beverages, Coca-Cola does a great job of not devaluing its most successful Coke brand with its other brands that target different parts of the non-alcoholic drink market. There are examples of devaluation may have occurred, such as in the production of Diet-Coke and Coke-Zero. In the 1980’s was labeled as a time where individuals wanted to live a healthier lifestyle, so Coca-Cola had no choice but to develop a healthier version of its product in Diet Coke since its competitors were following suit. This theme again was reintroduced in the late 2000’s when health issues re-sparked. However realizing certain customer trends and behaviors, The Coca-Cola Company made a separate healthy drink in Coke Zero in hopes of targeting the male population. That’s because trends showed that males didn’t drink Diet-Coke due to the nature of its name being associated with a diet. It was due to immense popularity and recognition of the Coca-Cola brand name and a culmination of systematic advertisements highlighting the healthiness of these diet Cokes that led most of its customer base to not deter away from the original product in Coca-Cola. A following section will dive into the marketing aspects that drive this popularity in its original product of Coke. According to this graph: carbonated soft-drinks represent the higher amount of gallons consumer per capital from 1991-2008. It is because of this staggering trend that Coca-Cola’s most popular products are in its carbonated drinks. This trend has also transcended to the global level because of course Coca-Cola wanted to popularize its main product in Coca-Cola. Here are some statistical figures of per-capita consumption of Coca-Cola throughout the world: Coca-Cola knows the initial popularization of its Coke product will eventually help the sales of its other products. All labels of Coca-Cola’s products in some sort of form state it was manufactured by â€Å"The Coca-Cola Company. Since people can relate to the high brand quality of Coca-Cola, it will interest individuals to try out The Coca-Cola Company’s other products. And since the Coca-Cola Company has a product that covers every part of the soft-drink spectrum, customers will soon discovered that the Coca-Cola Company has a product that meets all its non-alcoholic drink needs. This is reflected in recent a sales figure which li sts all of The Coca-Cola Company’s products that have garnered over $1billion in sales: The Coca-Cola Company has always strived to respond according to its context. There weren’t many complications in the first half of the company’s history so it was easy for Coca-Cola to flow in into the drink environment and promote itself. But soon after the start of the 1980’s to 2000’s, complications behind the ingredients of Coca-Cola started to arise. This was because health officials noted that Coke could have potential health effects with its high content in sugar and caffeine. More specifically health and government officials noted that Coca-Cola utilized a cheap form of sugar called High Fructose Corn Syrup. Developed from corn, this sugar is definitely considered an alternative to natural cane sugar due to its increased availability and its cheap cost. However it does pose a higher health risk since it has been linked to cause obesity and type-2 diabetes at a faster rate than cane sugar. In response to this, Coca-Cola developed product extension lines initially with Diet-Coke and Coke-Zero following suit in 2004. These two products responded well to these health-conscious environments. These types of examples show how the Coca-Cola Company stands behind its mission statement. In no matter what shape or form, the Coca-Cola Company does its best to accommodate towards the current environment of the market. 4P Analysis Product: Coca-Cola offers a portfolio of more than 3,300 products in over 200 countries. Major Brands of Coca-Cola are: Coca-Cola sodas/soft drinks that generate $1billion in annual sales (http://www. wikinvest. com/stock/Coca-Cola_Company_(KO)) Coca-Cola Dasani Diet Coca-Cola Vitamin Water Fanta Powerade Sprite Minute-Maid Coke Zero Aquarius Barq’s Rootbeer Nestea Odwalla Sokenbicha Coca-Cola classic is the most popular and biggest selling soft-drink in history. Coca-Cola Classic is the best-known product in the world and was created in Atlanta, Georgia, by Dr. John S. Pemberton. By 1895 Coca-Cola Classic was being sold in every state and territory in the United States. As stated the driving force of The Coca-Cola company is in its original product of Coca-Cola, but they have slowly evolved their company to not only encompass the soda part of the soft-drink market, but literally of all of the other parts representing the non-alcoholic soft drink market as well. It boasts a total of 3300 different beverages, with some of these beverages having high market share in the soda market as well as the other segments of the non-alcoholic soft drink market. However it can’t be overlooked that the Coca-Cola has participated in Product-Line extensions with the creation of alternative Coca-Cola brands, such as Diet-Coke, Coke-Zero, Vanilla Coke, Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange, and even Cola Raspberry, and Cherry-Coke. In a sense, The Coca-Cola’s company approach throughout the years can be seen as a form of Horizontal Integration in that Coca-Cola has expanded internally, with its external growth following suit. This external expansion is reflected by all the mergers and acquisitions of companies that offered similar products. All these factors show why the Coca-Cola Company has evolved to become biggest leader of the soft drink market. Another very popular Coca-Cola soft drink is Sprite. Sprite was introduced in 1961 and is the world leading lemon-lime flavored soft drink. Sprite is sold in more than 190 countries and is ranked Number four in the soft drink worldwide industry because of its crisp, clean taste that really quenches your thirst. Sprite has a strong appeal to the â€Å"young† generation because of its honest and straightforward attitude that sets it apart from other soft drinks. Sprite encourages you to be true to whom you are and obey your thirst. Product packaging includes products of sparkling drinks and still beverages (water, juices, juice drinks, teas, coffees, sports drinks, energy drinks). Through innovative fountain distribution, Coke-Cola is able to be more flexible and reliable towards consumer satisfaction. Packaging beverages where through plastic bottles and aluminum cans. The Coca-Cola Company is recognized by 94% of the world’s population. According to Coca-Cola product packaging strategy their approach is to identify and utilize the most compelling combination of packaging elements that best communicates what Coca-Cola stands for around the world – Unique taste, great refreshment and authenticity. PLACE: The Coca-Cola Company is the world’s largest beverage company. Beverages are sold in over 200+ locations throughout the world. The Coca-Cola headquarters is located in Atlanta, Georgia, USA. Coca-Cola has an employee net force of approximately 92,400 members. The operating groups are division as: –Eurasia Africa Group –Europe Group –North America Group –Pacific Group –Bottling Investments Group –McDonald’s Group The Coca-Cola system is a global business that operates on a local scale (community business) that allows Coca-Cola to create a global reach with local focuses because of the strengths of the Coca-Cola system which involves their 300+ bottling partners worldwide. Coca-Cola and their 92,000+ associates around the world live and work in the markets that serve more than 87 percent of outside markets in the U. S. This geographically diverse environment helps Coca-Cola learn from each market and share those learning’s to develop collaborative company culture. PRICE: Pricing varies according to brand and size. Approximately Coca-Cola 2L costs about $1. 68 and a pack of 375mL x 18 cans of Coca-Cola is approximately $9. 98. Studies show that instead of pricing a pack of Coca-Cola as $10. 00, pricing a price even one cent cheaper as $9. 9 is due to the psychological perception of cost strategy that makes the product of the price seem much cheaper even if it is just one or two cents cheaper from the nearest whole number. Coca-Cola’s pricing influences are contributed to Coca-Cola’s products that are sold and distributed to retail stores and set by their pricing strategies. Convenient stores and petrol stations usually sell Coca-Col a products at a fixed price. Discount prices are often set and marked down during sale periods and special occasions to increase sales and profits. Prices are set around competitors and seasons also have an influence in pricing. PROMOTION: Coca-Cola cares about the welfare of animals and supports their proper treatment. Coca-Cola and their U. S. bottling partners will not sponsor events or attractions that feature animals unless the event organizers have policies and procedures in place to support the humane treatment of animals and provide ready access to quality veterinary care to protect the animals’ health and safety. For more than 50 years, Coca-Cola has had a policy not to advertise full-calorie, sparkling soft drinks on TV programming that targets children under 12. The Coca-Cola Company believes that children under 12 should not be the audience of Coca-Colas advertising and marketing practices because of the nutritional contents in the beverages that may not be suitable for children under the age of 12. The Coca-Cola Company may have more than one promotion running at any given time and may use many different types and strategies to promote their products. Coca-Cola uses shelving strategy that is the positioning of their products in stores, eye catching position strategy that is the attraction of customer attention to Coca-Colas products, sale promotions through sponsorship with schools and sport events ex. FIA World Cup, and UTC (Under the Crown) offering prizes to promote Coca-Cola products. Coca-Cola uses advertising as its main source of increasing consumer awareness. Television is their main advertising source. The music used in advertising is often an original recording produced by agencies specifically for that commercial. Coca-Cola also uses POS (Point Of Sale) that is used through posters and stickers of Coca-Cola and billboards to promote products and the Coca-Cola Company at different site locations. The following amounts reflect the total worldwide amounts spent on print, radio, internet, and television advertising. Advertising expenses included in selling, administrative and general expenses that were approximately: 2006: $2. 6 billion 2005: $2. 5 billion 2004: $2. 2 billion 2003: $1. 8 billion 2002: $1. 7 billion 2001: $2. 0 billion 2000: $1. 7 billion 1999: $1. billion 1998: $1. 6 billion 1997: $1. 6 billion 1996: $1. 4 billion 1995: $1. 3 billion 1994: $1. 1 billion 1993: $1. 0 billion SWOT Analysis A SWOT analysis was done on the Coca-Cola Company to pinpoint key factors that led to Coca-Cola’s past and current success in the soft drink market. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, so to begin with the analysis, the strengths sector will be looked at first. Coca-Cola’s strengths include; strong market strategies, product diversification, and many distribution channels. Coca-Cola uses a mix of great advertisements which include catchy slogans, a strong family-brand image, and also sponsors sporting events. A prime example of one of their successful advertisements was seen with their launch of Coke Zero. Coke Zero is a dietary substitute to the original Coke, like Diet Coke, but claims to have the same flavor as the original Coke. Their slogan that was used was, â€Å"A clear case of taste infringement. † Advertisements were run on television of lawyers from Coca-Cola trying to â€Å"sue† Coke Zero for copying their flavor, even though Coca-Cola obviously made Coke Zero. In the end Coke Zero proved to be a big hit for Coca-Cola and continues to be a success. As for their family-brand image, Coke has always been seen as family friendly in the United States of America for a very long time. To illustrate this image, Coca-Cola has utilized a general heuristic marketing, generally aimed at making people link fun and family friendly with the Coca-Cola Company. Some examples include; Coca-Cola’s holiday campaigning, partnerships with â€Å"family-friendly† venues, and prizes that appeal to a typical American family. Santa is seen as the biggest icon and representative of the holiday season. Coca-Cola is the reason for the present-day image of Santa. â€Å"Coca-Cola ® advertising actually helped shape this modern-day image of Santa. † As for their partnerships, Coca-Cola has been a long-time partner with McDonalds. Along with McDonalds, Coca-Cola teamed up with Regal Theaters and the World Wildlife Fund (WWF). McDonalds and Regal Entertainment Group provide family friendly venues targeted for dining and entertainment purposes, respectively. The WWF is a charitable worldwide wildlife and agricultural conservation organization. They teamed up with Coca-Cola to help regulate Coke’s water usage and its effect on the world’s agriculture. All three mentioned companies are seen as family friendly or have a mission statement that is family-approved. Coca-Cola expands their brand awareness by constantly being associated with worldwide sporting events. Coca-Cola is sponsoring the FIFA World Cup, which is the biggest sporting event in the world, the NBA, the NCAA, and NASCAR. Many commercials and billboards can be seen during these sporting events, as they are all advertisements of Coca-Cola. Product Diversification is a valuable piece to Coca-Cola’s success. Along with the original Coke line, Coca-Cola also produces various sports drinks, bottled water, energy drinks, and also clothing and merchandise. Coca-Cola is the owner of PowerAde, Dasani, and Full Throttle. Currently, these three brands have a significant presence in the U. S. market that can’t be ignored. Coca-Cola’s many distribution channels may be what makes Coca-Cola so dominant. Coca-Cola created the contour bottle in 1916, and they own shares of major bottling factories around the world. This has led Coca-Cola to be one of the world’s most recognized brands, being recognized by 94% of the whole world. The main weakness that has been found with Coca-Cola is their poor nutritional content. Although Coca-Cola is enjoyed by many different age groups worldwide, Coke is high in sugar and calories, has caffeine, and is associated with many fast foods. This is a problem with Coca-Cola as they have many different partnerships and distribution channels. The fact that Coke is so widely distributed and known gives them a larger opportunity to affect a large number of people. Coca-Cola has been linked with many different diseases and health issues which include; tooth decay, obesity, and diabetes. Although Coca-Cola is the current leading company in the soft drink market, there are still many new opportunities that exist to further strengthen their market share and keep other competitors at bay. Some opportunities that exist include, more sponsorships and diversifying into other segments. As mentioned before, Coca-Cola is currently involved with various sports sponsorships. However, Coca-Cola could broaden their sports sponsorships and gain more visibility. For the events that Coca-Cola is sponsoring, they have little visibility, as they are briefly mentioned in a name or seen on small billboards across the television screen. A suggestion that was thought of was the endorsement of a soccer team. It is a common practice for a corporation to endorse a team, and in return, have that corporation’s name and logo printed all over the uniform. An example of this that may be popular in Korea would be the player Park Ji-Sung. Park Ji-Sung plays for Manchester United and they are currently sponsored by AIG. The justification in this form of advertising would the fact that soccer is the world’s most watched sport, and there is no better way than to get a company’s name out to sports fans. Another solution that was taken into consideration is the expansion to different sectors in the food industry. Following the examples of A;W Root Beer and Baskin Robbins, if a Coca-Cola cafe opened up, the results could be great financially. The original idea for a Baskin Robbins Cafe to open up was part of a plan to revitalize the company after years of falling sales. Although Coca-Cola doesn’t have a failing company, this could still boost sales and increase Coca-Cola’s dominance in the soft-drink industry, while boosting brand awareness among consumers. The last part of the SWOT analysis is threats. When Coca-Cola is thought of, Pepsi is almost always mentioned in the same sentence. Coca-Cola and Pepsi have been battling for the top position in the soft-drink market for years. Although Coca-Cola sits at the top spot for now, Pepsi has and always will be threatening Coke for soft-drink supremacy. From the infamous â€Å"Cola Wars† in the 1980’s-1990’s to the present day market situation, there is always a sense of insecurity and uncertainty of who will be the next #1. Different marketing schemes and ploys have been taken in the past to outdo one another. Starting with clever advertising, blind taste tests, rewards rograms, and partnerships with other members of the food and beverage industry, every new project fuels a constant battle between the two companies. As explained before, Pepsi can be seen as a direct competitor to Coke in a very direct and narrow perspective. However, if the soft drink industry is seen as whole, or rather the beverage industry, any drink offered in the market can be seen as a potential competitor of Coca-Cola. Healthier alternatives include; tea, water, and coffee. Tea and coffee can be seen as a healthier source of caffeine, while water can be seen as a healthier drink alternative in general. Overall, this SWOT analysis was done to see the present issues and potential problems in Coca-Cola’s current market, as well as to find solutions to these issues. Coca-Cola is mainly a provider of their staple drink, Coca-Cola Classic, but they also produce different products within the soft-drink industry. Although there is no correct answer to any current and potential issues, diversification into other food segments and new venues seem like a profitable venture for Coca-Cola. The Coca-Cola Company’s has been on path towards dominance since its inception. Initially popularizing itself nationally then capitalizing on global opportunities has led to the major expansion of the Company, which originally started off as a single-product drink company to now a company that boasts a very solid single-product in Coca-Cola with alternatives in all aspects of the non-alcoholic drink market. It’s popularization of Coca-Cola through its schemes of labeling it as fun and family friendly has helped the company strive towards is goals as a company highlighted in its mission of making its products widely available and refreshing the world. Coca-Cola’s current state has shown that it can continue to utilize the same strategies explained towards its success in the future. The Coca-Cola Company has already shown that it can succeed at all types of time periods since the company is well over 100 years old. It’s experience and its smart and effective strategies will be key towards its positive future. ——————————————– [ 1 ]. http://www. thecoca-colacompany. com/heritage/cokelore_santa. html How to cite The Coca-Cola Company Marketing R, Essay examples

Strategic Human Resource Practices

Question: Discuss about theStrategic Human Resource Practices. Answer Introduction Shifting demography and improvement in living standards has created an upsurge in the food channel businesses. The growing market trends have led to opening of new restaurants in a very short time period. The case study is related to the challenges which are faced while entering into the restaurant operations. It takes lot of exercise before jumping into any business. Here Ms. Vivienne is planning to open a new restaurant serving exquisite Chinese dishes, sea food, and Hong Kong delicacies with an amicable environment. Their vision is to run a restaurant keeping in mind the tastes and preferences of every generation. Opening a new venture requires lot focus on every phase from place, to finance, to legal formalities lastly recruiting the best people. The people of the organization are its biggest asset as they are the reason behind its successes or failure. It is necessary to make the recruitment process more stringent to employ the best people. A restaurant is known by the quality of food available in it. So, there is a necessity to focus on the recruitment choices before filling the job places. There is a requirement to focus on the HR planning to fill the places with the desired choices. Strategic human resource recruitment should be the prime focus for overall growth of the organization (Armstrong, 2006). Most of the scholars realize the importance of best human resource practice accelerate the growth in the organization. Ms. Vivienne need to focus on recruiting the chefs who has ample of experience in Chinese cuisine. Moreover a best practice involves recruitment of the staff which has capacity to promote the interest of the organization basically those who work in good faith. It is essential to develop a road map before rec ruiting the employees in the organization. The importance related to the cost of the employees should be given priority while making the employments plans. The hiring of new staff plays a crucial role in development of the organization which need to be carried with due care (Stredwick, 2005) Hiring of new workforce requires lot of strategic decisions. One has to plan the overall hiring structure in a way so that it benefits the organization. Staffing of right people at the right place is a necessity in every organization. For a new restaurant it is necessary to recruit as per the layout of the restaurant. A target oriented approach is necessary for achieving the appropriate results. Ms. Vivienne should focus on recruiting either through advertisements, or management consultancy, or through some acquaintances etc. For a new restaurant she must recruit a head chef who has an experience in Chinese recipes. As she is completely new to the concept of hospitality management it is recommended if she seek consultancy from someone who has experience in hospitality. The senior staff needs to be having experience in this field. She can hire newly graduate students from the hospitality industry as it will cost her less than other. She should inculcate a short training process into h er human resource development plan to brief the staff with her requirements. Opening of a restaurant requires lot of innovation, creativity and lot of hard work (Wilton, 2010). Starting a new food business is very interesting however it requires lot of compliance and legal activities. There are several steps attached before initiating the food business. The government has made strict compliances to focus on the health of the consumers. It is compulsory for every business organization to focus on the legal framework before jumping into the food market. It is necessary to buy a license from a local council. Every local body has their own rules and regulation which are made mandatory by the government. The company needs to notify the food which it is selling to the public. There is mandatory licensing process which needs to be followed before operating the live business. The Australian government has made it mandatory to provide food safety training to its employees. The company must focus on following the strict policies which are made compulsory by the government. The hotel needs to follow the food safety regulations which are established by the Food Safety Authority Australia and New Zealand. An organization strategy is based on the human resource management. HR planning is largely based on various internal and external factors. Profit earning and continuous growth is the main aim of any business. The human resource strategy should match the requirements of the organization. A new restaurant needs lot of efforts in matching the requirements with the available resources. People of the organization are held responsible for its growth. If the organization dont have proper workforce it will hamper the long term growth (Regis, 2008). A company must focus on achieving the strategic business objectives where attention needs to be given on every aspect of the business. It is necessary to divide the job of each individual according to the size of the company. Human resource includes various strategies which are essential to be adopted while filing the jobs. The number and the type of the employees depend on the size of the company. The size of the employees depends on the type of business plan. There is a need of regular availability of employees to meet the goals of the organization. Ms.Vivienne needs to make an in-depth research into the hotel industry before making any decision about the jobs. Before delegating the job to the employees it is necessary to brief them about their duty. A H.R needs to describe the job to the employees which involves creating an authority with responsibility. It is critical to create an elaborate job description in order to achieve the required task. Strategic human resource planning s ets responsibility of each person to guarantee growth (Mello, 2014). An organization is new to its people which can only operate well if the employees are satisfied with the organization they are working on. There is a need to create role of each individual working with the organization. This creates a sense of belongingness to the organization. Setting the role of each individual decreases the chances of disputes in future. They should adopt competency based recruitment system in order to see a significant change in the organizational structure. The management should focus on adopting the competency based recruitment process which will help in adhering to the requirements. Human resource is a pervasive job. It affects almost every operation of the organization. All the activities in an organization are inter-related with each other. The human resource is an important asset of an organization. There is a necessity of recruiting the employees who has an experience in hotel industry. Prior experience is an added advantage to an organization (Gary, 2010. The key issues are in choosing the right employee and employing him at a right place. Opening a new restaurant involves lot of capital which makes human resourcing a difficult task. The cost of recruiting the high skilled chefs can put a burden on the newly established restaurant. Initial cost cutting is essential to achieve a stable growth for a long run process. The company has to focus on the overall strategies to achieve the stable growth through the human resource practice. The special desires and requirements need to be specified to achieve the results (OFallon and Rutherford, 2011). Special focus needs to be given on the structure of the organization as it affects the overall growth. Before making a choice about the employees it is necessary to focus on the individual skill and to delegate the job according to the required conditions. The legal compliance is a mandatory issue while dealing with the restaurant operations. The government has made mandatory rules to train the staff about the food safety measures which can create a disturbance in an initial stage. Providing food safety training to new employees is a difficult process to inculcating the training process that helps in developing the issues which are essential for the growth of the restaurant. Recruiting the right employee is a crucial decision which decides the future of the restaurant. A restaurant quality depends upon the services and the food quality. One cannot compromise with the cost of the employees because it will directly affect the quality of the restaurant. Quality assurance is a necessity Ms. Vivienne needs to focus on every department equally before making any decision. A strategic human resource decision requires specialized skills. She should focus all her efforts in making the best choice for her restaurant through recruitment process (Lucas, 2004). Conclusions The human resource practices are essential for an organization to incorporate the wellbeing of an organization. Restaurant needs to focus on the strategies which are important for the well being of the organization. The HRM practices of the company should be diversified in adopting the different atmosphere. It is necessary to focus on the overall benefit keeping in mind the structure. As the case study reflects that the size of the restaurant is necessary to decide the overall productivity. As they are new to the market there is a necessity to understand the role of human resource practices recruit without compromising on quality. References Armstrong, M.2006.AHandbook of Human Resource Management Practice. Kogan Page Stredwick, J.2005. An introduction to human resource Management.Routledge Regis, R.2008. Strategic Human Resource Management and Development. Excel Books Mello, J.2014. Strategic human resource management. Cengage Learning Lucas, R.2004. Employment relations in the hospitality and tourism industry. Psychology Press OFallon, M. and Rutherford, D .2011.Hotel Management and Operations. Wiley Gary, D. 2010.Fundamentals of Human Resource Management. Pearson Education Santacruz, S.2016. Everything You Need to Know about Starting a Food Business. Online. Retrieved from: https://www.foodsafety.com.au/resources/articles/everything-you-need-to-know-about-starting-a-food-business Accessed on 23 September 2016 Bratton, J. Strategic Human Resource Management. . Online. Retrieved from: https://andewal.com/archive/strategic_hrm_c2.pdf Accessed on 23 September 2016 Wilton, W.2010. An introduction to human resource management. SAGE Cooke, F.2001. Human resource strategy to improve organizational performance: a route for firms in Britain? International Journal of Management Review .Volume 3, Issue 4December 2001 Pages 321339 Nankervis, A. R., (1993). Enhancing Productivity in the Australian Hotel Industry: The Role of Human Resource Management, Research and Practice in Human Resource Management, 1(1), 17-39.

Tiananmen Square And How It Relates To free essay sample

The Good Earth Essay, Research Paper The Tiananmen Square Protest ( and how the subjects relate with The Good Earth ) The Chinese authorities at the clip of the Tiananmen Square protest was a communist absolutism that was get downing to follow capitalist economic sciences. The authorities ruled by fright. Many of their politicians were corrupt. There are some types of issues that the Tiananmen Square protest has in common with The Good Earth. In both, there are cases where one individual alterations something that affairs. When the dissenters were being shot by armored combat vehicles and work forces with guns, one adult male stood in forepart of a row of traveling armored combat vehicles, make bolding them to run over him. The armored combat vehicles did non run over him and by halting them he may hold saved 100s of lives. In The Good Earth, a adult male gives up his last nutrient to Wang Lung so that he can feed his kids and maintain them from hungering to decease. We will write a custom essay sample on Tiananmen Square And How It Relates To or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Hu Yaobang was general secretary in China until he # 8220 ; overstepped # 8221 ; his bounds and was forced to retire. Near his decease he was public about his sentiment that China should be a democracy. When he died, 1000s of pupils gathered to demo that they agreed and that they wanted China to be a democracy. They began a protest to demand the rights they thought they and the people of China were entitled to. They demanded warrants of human rights, chiefly freedom of address, freedom of the imperativeness, and freedom of assembly. The pupils said that a less corrupt authorities was necessary and that the civil war between mainland China and Taiwan must stop and be no more than friendly competition. Revision of the fundamental law to take everything that supported absolutism by trusting on the footing of category battle was besides a necessity. They besides said that their leaders needed to be held accountable for their actions. The leaders of the Chinese Communist Party were less than happy at the idea of these alterations because they eliminated most of their power and made them more vulnerable. The first few yearss of the Tiananman Square protest had an about carnival like atmosphere. Workers would demo up with their friends the minute their displacement was over. There were 1000s of people shouting and transporting streamers, which gave the first yearss the instead unworried feeling of organized pandemonium. Students from the University of Communications even formed a metaphorical roller coaster by associating custodies and organizing what they called a # 8220 ; traveling democracy wall # 8221 ; . When the universe heard what was go oning in Tiananmen Square , many people could non sit softly and take no action. One 67 twelvemonth old adult male said that when he saw how the pupils were enduring for their cause, it was excessively â€Å"pitiful† to watch and he decided to travel fall in them, conveying the message that both immature and old wanted China to alter. Many of the world’s people supported the Tiananman Square protest by assisting the protesters’ households and directing money and other support. However, there were besides many people who scorned the pupils and workers who were protesting because they were doing pandemonium. The book The Good Earth and the Tiananman Square protest have many similar subjects traveling on due to the fact that they both took topographic point at times when the construction of China was altering. Actually, a subject that played a outstanding function in both was alteration in position. Wang Lung # 8217 ; s position changed when he is able to purchase land from the Huang household because they had been so powerful and rich. Throughout the book he non merely additions position by purchasing their land, Wang Lung and his household finally replace the Huang household in their place of power. In China, merely a few old ages before the Tiananman Square protest, the Red Guard persecuted the once rich ( no 1 was truly rich ) and the educated. Most of the formerly rich and educated became hapless while some of the hapless people became richer. In both The Good Earth and the Tiananmen Square protest dealt with power battle in the society. In The Good Earth Wang Lung owns private land and works really difficult to do it turn nutrient. Around the clip of the Tiananmen Square protest, the possibility of having private belongings was merely returning to China. For about 40 old ages all land had belonged to the community and since everyone got an equal portion of what the land grew and of the crop, about no 1 worked really hard. The Tiananmen Square protest turned into a slaughter when the Chinese Communist Party brought armored combat vehicles and guns into Tiananmen Square and fired. Thousands of lives were lost. The quality of life in China improved for some, but none of the demands of the dissenters have been met. In China, both at Tiananmen Square and in The Good Earth, though many people die, life goes on. It is about as if history is reiterating its ego. In both The Good Earth and in China at the clip of the Tiananmen Square protest, societal category is an issue. In The Good Earth the societal category of a individual may alter really dramatically really rapidly, while China the clip of the Tiananmen Square protest tried to extinguish societal position all together.

Allergies essays

Allergies essays There are millions of Americans today whom suffer from allergies, catch colds or burn from hot fevers. These Americans depend on over the counter drugs, which are convenient to attain. I believe that the average American who has caught the common cold in the winter would just run to the nearest store to get some medicine rather than make an appointment with the doctor to get a simple prescription. The doctors schedule would be so filled up with such simple illnesses! Advertising on television allows people to be informed of what medicine today has to offer. Advertising is meant for a two-way gain from the consumer and the company. Television advertising is not responsible for Americans belief that over the counter drugs are cure-alls. Americans must be very gullible to believe everything they see on television. It is quite understandable for a child to believe such things, but an average adult should catch something that is exaggerated and embellished. Medicine is taken very seriously because it involves our health, and health is something that we value very much because it affects us in every way. I have seen many commercials in my lifetime, and over the counter drugs are common. I believe that these commercials are more beneficial to consumers rather than harmful. From commercials, the consumers are informed of new upgraded medicine. From this information, the consumer is given a choice whether the product benefits them. This way, the company also benefits because their sales will increase. The more sales they make the more money they gain, the more money they gain, the more they can use the money to research in better medicine for the people. A never-ending cycle can be seen from this. There is in some cases, that the medicine that the consumer purchases will not heal their cold, allergy, or fever. Each individual has his or her unique body that requires different attention. The medicine products only tries to ...

Personnel Resourcing and Development Essay Example | Topics and Well Written Essays - 2250 words

Personnel Resourcing and Development - Essay Example It includes the required outcomes of an organisation with the contribution from the individuals or the teams. It is essential to achieve the strategic objectives of an organisation as well as an individual. Moreover, performances encompass both the financial and the behavioural outcomes of an individual. This is due to the fact that an individual’s behaviour may lead to the final outcomes. Thus, it can be affirmed that performance of an individual is directly correlated with the potentials of an individual which is based on his/her method of comprehension and realisation (Australian Public Service, 2001). Performance management is referred as the procedure of creating a working situation, which can enable individuals to enhance their quality of performances. It is described as the procedure of monitoring and analysing the performances of an individual in order to obtain requisite outcomes (Melin, 2010). It is necessary because it may lead to varied rewards and recognitions, re sulting in augmentation of the brand image of an organisation as well as reputation of an individual. The prime objective of performance management system is to train and to educate the staff in order to enhance the level of performances. It also helps in attainment of constructive and constant feedback about the underlying barriers of the performances of an individual so that it can be treated to reduce those discrepancies (Dattner, 2010). Subsequently, performance management system also facilitates in evaluating the high as well as poor performers of a particular group, which provides a detailed idea about the types of training programmes required to maintain the trends of performances (Apriority Learning, n.d.). For this reason, performance management is described as the current buzzword, which plays an active role for an organisation that facilitates in its sustainability in this era of competitiveness. In order to do so, performance management system includes certain specific c omponents, namely planning, reassessing and performance appraisal and constant feedback (Slideshare, n.d.). This aspect is depicted in the below figure. Performance Management Components Source: (Slideshare, n.d.) Planning is the most crucial part of the performance management procedure which forms the fundamental source of performance appraisal (Apriority Learning, n.d.). It is mainly performed in order to evaluate the level of performance of an individual among other employees of an organisation. This method of performance appraisal is done with joint effort of appraisee along with reviewee to detect his/her level of action. With the help of this process, the major areas of responsibility along with individual skills, knowledge and priorities can be easily analysed (Department of the Interior, n.d.). Moreover, it also helps in development of an action plan in order to enhance the level of performance thereby diminishing the drawbacks or shortcomings. Other than this, reviewing als o plays an active role in the entire process of performance management system. In this process, the appraisee is offered a form to appraise him/her-self, but later again reviewed or quantified by his/her seniors (Slideshare, n.d.). After completion of the entire process, the reviewee provides a dynamic contribution within the process of appraisal in order to investigate the loopholes of the performance and to overcome them (Melin, 2010). It also helps in constant progress and development of the individuals through varied types of guidance programmes, which might facilitate in augmenting those loopholes. In addition to these steps, the other significant component of performance ma

American Psycho Movie Review Example | Topics and Well Written Essays - 750 words

American Psycho - Movie Review Example In this essay, Messier analyzes the paradigm related to the term, eloquently propounded by Robert Stam as â€Å"intertextual dialogism†. The relation between the literary texts and its cinematic adaptations in the recent years as claimed by Vartan has suffered from a lack of narration between the literary text and its cinematic adaptation. Vartan claims that it would be a very logo centric approach and straightforward inference if the cinematic adaptations of the literary texts are coined as â€Å"unfaithful to and/or of lesser value† in relation to their mother text from which the cinematic production has evolved without taking into consideration the huge realm of socio-cultural context upon which they evolve and get dispersed. In order to establish this content of the essay, Vartan meticulously chose one of the best cinemas of the recent times, which is an adaptation of a text. American Psycho is a novel by Bret Easton Ellis published in the year 1991. In the year 200 0, director Marry Harron prepared a film out of the Ellis’ text which Vartan and the critics following the same school of thoughts considered for a close reading. They considered both the works from a very close contour resulting into the establishment of the discourse that would give a shape to the interpretations, receptions and dispersions of both the works under a critical and ideological light. Vartan begins the paper by providing a short overview of the text, â€Å"American Psycho† by Ellis and then introduces the amount of controversy inherent within the content of the text before the essay intends to discuss the myriad ways by which the visual poetics of the novel operate as a cut-throat and dissecting critique by figuring the transition of the aesthetics related with the sexual violence which Vartan views as a potent trend in the contemporary consumer culture. Next, the essay takes a turn and launches the comparison of the text by Ellis with that of its cinema tic adaptation of Harron and intends to discuss the shortcomings inherent in the novel which shocks the audiences. Contrarily, according to Vartan, the film by Harron provides a social commentary keeping the plot of the film at a safe distance which actually facilitated it to became more soothing (Messier, â€Å"Visual Poetics, Intertextuality, and the Transfiguration of Ideology: An "Eye" for an "I" in Mary Harron's Cinematic Adaptation of Bret Easton Ellis's "American Psycho"). Vartan in order to establish the propositions suggested by him at the very outset of the essay divides the essay into four sub-sections with intriguing titles like, ‘ Shock and Scandal: American Psycho as Postmodern Pastiche’, ‘ From Pastiche to Parody, or, an â€Å"I† for an â€Å"Eye†, ‘ Transfigurations: Excess, Affect, and the Gaze’ and ‘The Politics of Adaptation: Poetics, Intertextuality, and Ideology’. These sections individually throw elabo rate light on the propositions inherent within the essay required to establish the point of Vartan effectively. The section, ‘ Shock and Scandal: American Psycho as Postmodern Pastiche’ discusses the amount of problem the film, ‘American Psycho’ was about to face long before its date of release owing to the fact that it was a cinematic adaptation of a text which was already condemned as, â€Å" sadistic, pornographic , misogynistic and loathsome†. The negative reception according to Vartan did create an inquisitive pursuit and rage to view the film as it was thought to capture a few of its turbulent sexually violent passages, but Vartan asserts that maintenance of the distance from the stark

USGS Bird Population Assignment Example | Topics and Well Written Essays - 500 words

USGS Bird Population - Assignment Example and specialists species characteristics to determine where the Double Crested Cormorant, Great Blue Herron, Wood Stock and the American Robin belong (Mobley 12). This specie of bird is a specialist. The Double Crested Cormorant is mostly distributed along the coastal regions and water bodies like the Gulf, Pacific and the Atlantic coasts in Canada and the United States which are densely populated due to the economic activities that are carried out in these regions (Sauer 2). It is also found along the Great Lakes and Mississippi valley. Their breeding nests are usually built on top of very tall trees in areas with bodies of water; therefore, they thrive best in wetland biomes. They change their niche according to the precipitation available at a particular time mostly preferring regions with high precipitation. The Double Crested Cormorant is very specific with its diet. It mainly eats fish and this is the reason why it prefers areas near water bodies. They mostly thrive in the riparian habitats. They are widely spread in water body regions but more uniformly distributed in regions that have water masses. Their diet which mainly consists of fish gives evidence that they are specialists and not generalists (Mobley 12). This specie of birds is generalists. This is because of their wide range of distribution. Although they are mainly distributed along northern America, Mexico and southern Canada, they are more common throughout the United States apart from regions that are woody (Sauer 2). They prefer the summer as opposed to winter seasons and this is why they are mostly found in Minnesota during summer. They are found in both coniferous and deciduous forests. They can also be seen in swampy areas or areas near water bodies. In addition, they can thrive in tree habitats that are either dead or alive and also found in densely populated areas. This means that they can survive in any environmental niche be it forested, savannah or wetlands. Another major reason why

5 Concepts Associated With Nutritional Health Health Essay

5 Concepts Associated With Nutritional Health Health Essay This is the type of malnutrition where there are more nutrients than are required for normal growth in a persons body. Thus, with the person taking in over nutrients, this means that he/she will be more likely to become overweight the fact that the foods that this person takes in are highly in caloric content. Over weight This is the enhanced body weight of the person in relation to his/ her weight. Hence, with the person being overweight, this means that this person is most likely to get coronary heart disease, stroke, and gall bladder disease and pregnancy complications. Therefore, a person to lower the risk of getting health problems due to being overweight, the person needs to make sure that he/she loses weight by doing regular exercise and eating healthy. obesity This is when a person has extremely high amount of body fat that is unhealthy. For that reason, with the person being obese, this person is also most likely to have serious medical conditions such as high blood pressure, diabetes, cancer, breathing problems, heart disease and stroke. Body mass index This calculates an individuals weight in relation to their height. It is very important that a person carries out BMI as he/she will be able to know whether he is overweight or not. Dietary reference values This gets to record the recommended nutritional intakes for UK population. Withal, the dietary reference values help to calculate approximately the amount of energy and nutrients needed by different groups of healthy people in UK population. P2 Describe the characteristics of nutrients and their benefits to the body. The kinds of nutrients which can be found in the persons body, these include of carbohydrates, proteins, fats, fibre, vitamins and minerals. Carbohydrates The characteristics of carbohydrates are that there are two different types of carbohydrates and these are monosaccharide and polysaccharide. Monosaccharide these are simple carbohydrates composed of one sugar molecule such as glucose and fructose. Whilst, polysaccharide these are carbohydrates made up of a long chain of simple sugar molecules that are joined together. The examples of polysaccharide carbohydrates these can be starch and cellulose. The benefits of carbohydrates to the persons body, they help to provide energy. Hence, this energy has to be broken down into glucose before cells can use it. In addition, carbohydrates are the bodys main source of fuel because when the person takes the right carbohydrates, this means that the persons body systems and organs will be able to function properly. The foods that can be found in Carbohydrates can be as such as whole grain cereals, fruits, beans, vegetables and dairy products. Proteins When it comes to the characteristics of proteins, these are large, complex molecules that have a variety of functions in the body and are essential to good health. There are two types of proteins and these are amino acids and peptides. The amino acids these are building blocks of the bodys proteins. Hence, some amino acids are produced by a persons body and other amino acids come from a persons diet. On the other hand, peptides these are two or more amino acids that are connected together. Hence, the proteins are made up multiple peptides. However, the benefits of proteins to the body, proteins help to build and repair tissues in the body. In addition, the proteins help to also make haemoglobin which is the part of the red blood cells that carry oxygen to all the parts of the body, make enzymes, hormones and also act as the building block of bones, muscles and blood. Lastly the examples of food that is highly in proteins this can be as such as diary products, meat, chicken, fish, beans, nuts and seeds. Fats Fat consist of saturated fat and unsaturated fats. The saturated fat can be as such as butter and cheese whilst unsaturated fat can be olive oil and sunflower oil. The benefits of fats to the body, is that the body needs fats to work properly by protecting the organs. The fats also help to provide energy in the form of calories, to absorb certain vitamins, to produce cell membranes, enzymes, neurotransmitters and lastly to produce hormones. The examples of foods that can be found in fats, these are eggs, butter, dairy products, margarine, cheese, olive oil, fatty beef and fish. Therefore, a person having food that contains fats, these foods will help to play a vital role in their body. Fibre The main function of fibre is to keep the digestive system healthy and also to function properly. Hence, fibre it helps to speed up excretion of waste and toxins from the body. However, it is advised that if a person is going to increase the amount of fibre in his/her diet, he should drink high levels of water so that the fibre can get absorbed. As a result, this will avoid a person from being constipated. The characteristics of fibre is that all the food that are rich in fibre such as fruits, wholemeal bread, porridge and cereals can fill up someone very quickly thus this will prevent someone from overeating. Additionally, the foods that are also rich in fibre are low in fat and calories as well as they slow down the digestion so they would not make a person to put on weight. Vitamins These are organic compound required as a nutrient in tiny amounts by an organism. A person taking the right vitamins through their diet, the vitamins will help them to maintain a healthy body and normal growth. The vitamins also help to serve vital functions in body processes such as the immune and nervous system. Therefore, its essential that a person takes food that is rich in vitamins. Nevertheless, the characteristics of vitamins is that every vitamin has a special role to play within the body that they help to regulate the processes such as cell growth and repair, reproduction and digestion. Furthermore, they are two types of vitamins and these are water soluble vitamins and fat soluble vitamins. When it comes to water soluble vitamins, these include of vitamin B1, vitamin B12, vitamin B6, vitamin C, vitamin B2. The water soluble vitamins might be as such as grains, fruits, vegetables, meat, eggs, nuts and milk. However, when it comes to fat soluble vitamins these consist of vitamins A, D, E and K hence these vitamins are stored in liver and fatty tissues. The food that can be found in these fat soluble vitamins can be such as vegetables cheese, whole milk, fish oil, and egg York. Minerals Its very essential that a person takes minerals in his/her diet. This is because these minerals help to control body fluids inside and outside the cells. The minerals also build strong bones and teeth as well as turn the food into energy. Withal, the most important minerals are iron, potassium, sodium and calcium thus these minerals can be found in foods such as cereals, meat, fish, vegetables and fruits. M1 Discuss similarities and differences in the nutritional and energy requirements of two groups of individuals. The two groups of individuals that I have decided to pick is the teenage girl that is 16 years old and of a pregnant woman. The differences between the teenage girl and a pregnant woman, when it comes to their nutritional and energy requirements is that the girl who is 16years of age needs to have 1800 calories per day whilst a pregnant woman needs to have 350 calories per day. In addition, the teenage girl needs these calories as shes stilling growing up and developing. For that reason, it is advised that this teenager needs to make sure that she understands her nutritional and caloric intake needs, as this will affect her physically in terms of being healthy. It will also prevent her from being at risk of getting healthy problems such as becoming overweight is shes taking in a lot of calories that she shouldnt . However, when it comes to a pregnant woman she needs fewer calories compared to a teenager as she needs to maintain her pregnancy weight as well as keep her energy up. Withal, the pregnant woman needs to make sure that she eats well during her pregnancy and also choose high quality food that is rich in baby building nutrients. Thus, with the pregnant woman eating healthy food, this will affect her unborn child physically that by the time she gets to give birth, her baby will look healthy. All the same, when it comes to the similarities between the teenager and the pregnant woman is that they both need to take in the right calories as this will affect them physically in terms of their health. With the teenager and the pregnant woman taking in the right nutrients they will be unlikely to be at risk of getting health problems such as becoming overweight, getting heart disease, high blood pressure or diabetes. Additionally, both the teenager and pregnant woman also need to eat the right food which is rich in all the nutrients. For instance the nutrients can be as such carbohydrates and fats hence these nutrients will help provide the teenager and the pregnant woman with energy. The foods can be such as whole grain cereals, fruits, beans, vegetables and dairy products. However, with the teenager and the pregnant woman eating these foods they will have to make sure that they do some physical activity such as going to the gym, taking a walk so that they could maintain their weight as well avoid getting healthy problems. When it comes to the differences between the teenager and a pregnant woman is that the teenager needs to limit her intake of solid fats like butter whereby she gets to avoid the chance of getting health problems which might affect her physically. Therefore, the daily recommended amount of oils that a girl who is 16 years old should be taking is 5 tea spoons. On the other hand, when it comes to a pregnant woman, she needs to take omega 3 which can be found from fats such as tuna and salmon. As a result, with the pregnant woman taking the omega 3, this will help her fetus to develop as it uses much of the fatty oils in a womans system. TASK 2 P3 Using a table, explain six possible influences on dietary intake. DIETARY INTAKE EXPLANATION Lifestyles The lifestyle can be a very vital influence on the dietary intake of a person depending on how the person lives such as being wealthy or poor. Religion Religion can influence on the dietary intake of a person the fact that some religions are not allowed to eat certain foods. Culture Culture can influence on dietary intake on someones choice of food and the way the person prepares the food. Finance This is essential influence on the dietary intake of a person. For instance if the person has got no problem with money, this means that this person will be more likely to provide him/herself with the foods that are rich in nutrients hence, this will affect him physically. Diet Diet is a vital influence on the dietary intake the fact that with the person taking the right diet, he will be unlikely to be at risk of getting health problems. Personal influence The person having a personal influence this will influence on the dietary intake of this person. For instance, with the person knowing that having the right diet is good for his health, he will be most likely to keep on having the right foods that are found in the basic nutrients. M2 Select three influences on dietary intake from P3 and assess how they may affect the nutritional health of individuals. Religion Religion can affect the nutritional health of the individual the fact that some religions are not allowed to eat certain foods. Therefore, some of these foods that the people are not allowed to eat might be rich in nutrients. For example, the Buddhists are not allowed to eat meat and meat is one of the foods that are rich in proteins and vitamins. Withal, with the person not eating the food that is rich in proteins and vitamins, this will affect this individual physically the fact that the proteins help to build and repair tissues in the body. In addition, the proteins also help make haemoglobin which is the part of the red blood cells that carry oxygen to all the parts of the body, the proteins also make enzyme and hormones. When it comes to vitamins, these will also help to regulate the processes such as cell growth and repair, reproduction and digestion of an individual. Therefore, if this individual that is a Buddhist isnt allowed to have meat, then he has to make sure that he at least eats other foods which are rich in vitamins and proteins as this will affect his health physically. Diet Diet may affect the nutritional health of an individual if the person maintains what he/she eats and this is by making sure that this individual eats the right calories that are recommended. Moreover, the person knowing the nutrients and what foods are found in the nutrients, this means that this person will be able to have a healthy diet. However, if the person doesnt know the foods that are found in the nutrients, theres a chance that this persons health will be at risk despite of the fact he/she will be eating unhealthy food. As a result, this person will be most likely to get health problems such as heart disease/stroke, high blood pressure, diabetes and also become overweight. Lifestyle The lifestyle may affect the nutritional health of an individual depending on how they live. For instance, if the person is wealthy that means he/she will be able to provide himself with the basic food which is rich in nutrients. Whilst a person, that might be poor he/ she might find it very difficult to manage to get the food that is rich in nutrients. As a result, with the person not taking the right food that is rich or less in nutrients; this means that this person is more likely to get health problems such as malnutrition. Furthermore, the life style will also affect the nutritional health of an individual depending on what kind of habits that the individual has. For example, if the individual loves to eat a lot of junk food, its more likely that this will affect his health physically, whereby this individual will become overweight as well get health problems such as diabetes. For that reason, the individual not to be at risk of getting healthy problems, he/she will have to eat the food that is rich in nutrients so that he can be healthy. D1 Make realistic recommendations for minimizing negative influences on individuals in a specific health and social care setting. The health and social care setting that I decided to use is a school thus the recommendations that could minimise the negative influences these can be as such as introducing children to new healthy foods, stopping children from going out for lunch, children making health poster, children having packed lunch wit healthy snacks. Introducing children to new healthy foods Its very important that the school introduces children to new healthy foods as this will affect the childrens health physically. As a result, with the children being introduced to healthy foods, they will be less likely to be at risk of getting healthy problems such as becoming overweight or obese. Moreover, the healthy foods could be as such as healthy snacks which might include of fruits and nuts thus, with the children knowing the good healthy snacks this will help the children to take in the right healthy snacks that will be rich in minerals and vitamins. Withal, vitamins help to maintain a healthy and normal growth and minerals help to control body fluids inside and outside the cells as well as also build strong bones and teeth. For that reason, its recommended that the schools should introduce children to healthy foods as this will help to minimise negative influences ion individuals. Stopping children from going out for lunch The school should make sure that they stop children from going out for lunch the fact that if the children go out for lunch, this means that theres a high possibility that these children will be buying junk food. With the children buying junk food, this will be mostly to affect their health physically despite of the fact that junk food is not healthy. Thus, the children will be at risk of having health problems that they will become overweight /obese, have breathing problems and also become diabetic. Consequently, its very crucial that the school does not allow children to go out for lunch; therefore it is recommended that the schools should provide children with lunch meals that are rich in healthy nutrients as this will help to minimise the negative influences on individuals. Children making health poster With the children making health posters, this will be an effective way of minimising negative influences on individuals. This is because, with the children making health posters, the other children will be mostly to know and understand the benefits of having healthy food and what sorts of food are rich in nutrients. Withal, the children understanding the nutrients and having healthy food, this will be very advantageous to their health as they will be less likely to get any healthy problems. For that reason, its recommended that schools should try and make health posters for the children as this will affect the childrens health physically in terms of having normal growth and development. Children having packed lunch with healthy snacks With the children having packed lunch with healthy snacks, this will help to minimise the negative influences on the individuals. This is because with a child having a packed lunch that is rich in nutrients as well as with healthy snacks such as fruits; this will make a child to have a balanced diet. Hence, with a child having a balanced diet, its less likely for the child to become ill. For example, if the child takes healthy snacks this means that these snacks are rich in vitamins and minerals thus these nutrients help to maintain a healthy and normal growth. For that reason, its very essential that a child gets to have a healthy packed lunch with healthy snacks. Additionally, its also recommended that the school should also advise children to drink a lot of fluids and water as this will prevent the children from being dehydrated. Therefore it is recommended that the schools tell children to have healthy packed lunched with healthy snacks as this will help to minimise the negative influences. Advise children to take part in P.E The schools should advise children to take part in Physical exercise as this will benefit the children the fact that physical exercise will help them to control their weight, strengthen their bones and muscles, improve their mental health and mood as well reduce the risk of the children getting health problems such as overweight. For that reason, its recommended that the schools should always advise children to take part in P.E. TASK 3 P4 Use a table to summarise your one week quantitative analysis. DAY BREAKFAST LUNCH EVENING MEALS SNACKS ACTIVITY MONDAY Medium Banana (105cal) Potato Chips(487cal) chicken(431cal) 2 pieces 1 glass of water Rice(216cal) Beef(164cal) 1glass of water 100g bar Cadburys diary milk chocolate (520kcal) 1hr at the gym TUESDAY None Potato Chips(487cal) chicken(431cal) 2 pieces Spaghetti (220cal) 1 glass of water Cheese puffs twists (122kcal) A bar of snicker(319kcal) None WEDNESDAY Cornflakes (100kcal) 1 glass of water Lasagna(124cal) 1 glass of Apple juice (117kcal) Rice(216cal) 1 glass of Apple juice (117kcal) Banana chips (147kcal) 1 packet of walker crisp (187kcal) Cycle for 30mins THURSDAY None Spaghetti(220cal) 2 glasses of water Rice(216cal) chicken(431cal) 2 pieces 1 glass of Apple juice (117kcal) Kellogg cereal bar (370kcal) None FRIDAY None Shrimp(206cal), rice(216cal) 2 glasses of water Lasagna(124cal) Peas carrots (97kcal) 2 glass of water 100g bar Cadburys diary milk chocolate (520kcal) 1 packet of walker crisp (187kcal) None SATURDAY Medium Banana (105cal) 1 glass of water Fish(210cal) potato chips(487cal) 1 glass of Apple juice (117kcal) Lasagna(124cal) broccoli(35kcal) A glass of orange juice(88cal) Cheese puffs twists (122kcal) A twin bar of Twix(284kcal) Walk to the park for 15mins SUNDAY Weetabix (213cal) 1 glass of water Salmon(280cal) Rice(216cal) 1 glass of Apple juice (117kcal) Rice(216cal) Beef(164cal) A glass of orange juice(88kcal) A twin bar of Twix(284kcal) 1 packet of walker crisp (187kcal) None P5 Prepare a one week plan to improve the nutritional health of the chosen individual in P4. This information can be presented in the form of a table. DAY BREAKFAST LUNCH EVENING MEALS SNACKS ACTIVITY MONDAY Medium Banana (105kcal) 2 glasses of water Potato Chips(487kcal), broccoli(35kcal) chicken(431kcal) 2 pieces 1 glass of water 1 glass of Apple juice (117kcal) Rice(216kcal) Beef(164kcal) Peas carrots (97kcal) 2 glass of water Low fat Yogurt 100gms (112kcal) 1 bar of Dark chocolate (100kcal) 1hour at gym TUESDAY Apple juice 1 glass(117kcal) granny smith apple(45kcal) 2 glasses of water Potato Chips(487kcal) chicken(431cal) 2 pieces 2 glass of water Spaghetti (220kcal) coleslaw(79kcal) corn on cob(140kcal) 1 glass of Apple juice (117kcal) 1 packet of walker crisp (187kcal) Walk for 10mins WEDNESDAY Cornflakes (100kcal) Apple juice 1 glass(117kcal) 2 glasses of water Lasagna(124cal) Beef(164kcal) 1 serving of coleslaw(79kcal) Peas carrots (97kcal) A glass of orange juice(88cal) Salmon(280kcal) Rice(216kcal) broccoli(35kcal) corn on cob(140kcal) 1 glass of Apple juice (117kcal) Banana chips (147kcal) Low fat Yogurt 100gms (112kcal) 2hrs at gym THURSDAY Weetabix (213cal) 1 glass of Apple juice (117kcal) 2 glasses of water Spaghetti(220cal) 1 serving of coleslaw(79kcal) Cream cheese(137kcal) A glass of orange juice(88kcal) Rice(216kcal) chicken(431kcal) 2 pieces A glass of orange juice(88kcal) 1 apple and 1 pear (125kcal) Low fat Yogurt 100gms (112kcal) Walk to the dog park for 30mins FRIDAY Weetabix (213cal) 2 glasses of water Shrimp(206kcal), rice(216kcal), broccoli(35kcal) corn on cob(140kcal) 1 glass of Apple juice (117kcal) Lasagna(124kcal) fried noodles (43kcal) cauliflower (23kcal) 1 glass of Apple juice (117kcal) Avocado on toast 1 slice of bread(220kcal) Cycle for 30mins SATURDAY Medium Banana (105cal) 2 glasses of water Fish(210kcal), potato chips(487kcal) broccoli(35kcal) Apple juice 1 glass(117cal) Lasagna(124cal) Peas carrots (97kcal) 1 serving of coleslaw(79kcal) corn on cob(140kcal) Cheese puffs twists (122kcal) A twin bar of Twix(284kcal) Walk the dog to the park for 30mins SUNDAY Weetabix (213kcal) 2 glasses of water Salmon(280kcal) Rice(216kcal) cauliflower (23kcal) broccoli(35kcal) A glass of orange juice(88kcal) Rice(216kcal) Beef(164kcal) Peas carrots (97kcal) Apple juice 1 glass(117cal) 50g(1.8oz) reduced fat hummus with veggie sticks(125kcal) A teaspoon each of pumpkin seeds, sunflower seeds and raisins(240kcal) 2hrs at gym M3 Assess how the plan devised in P5 will meet the nutritional needs of the individual. The one week plan that I devised in P5 will help meet the nutritional needs of the individual the fact that, when I made another plan in P5 so that I could improve the nutritional content of the individual, I tried to make sure that at least I meant the daily calories that a person should have. Moreover, with the person not eating proper food or missing out meals, this will lead to reduced levels of blood sugar. For that reason, with the person having low levels of blood sugar, its most likely that this person will faint. Withal, the plan devised in P5 will help meet the nutritional needs of the individual as I had to make sure that in the plan, the person will have to have breakfast every day as this will affect this person physically. Thus, with the person taking breakfast every morning, she will be active and also be will have enough energy to carry out the tasks at work. Therefore, a person taking breakfast every morning is very crucial. Additionally, the plan I devised in P5, will definitely help the nutritional needs of the individual the fact that every meal that this person will be having, is rich in nutrients. For example, when it comes to lunch time and evening meals the person gets to have vegetables with her meals thus vegetables are rich in vitamins and minerals. Therefore, with the person taking vegetables that are rich in vitamins and minerals, this will affect this persons health physically as the vitamins and minerals they help to regulate the processes such as cell growth and repair, reproduction and digestion as well as control the body fluids that come in and out of the cells of this individual. Furthermore, the plan that I devised in P5, will also help the nutritional needs of the individual in spite of the fact that this person will now have to do some activity such as going to the gym, walk to the park and also do some cycling. As a result, this will affect this persons health that she will not be at the risk of getting healthy problems such as becoming overweight or obese. In addition, with the person also doing some activities such as going to the gym, this person will be able to burn off some of the calories, in case if this individuals calories were more than what she should have. Moreover, the plan that I devised in P5 will also help the nutritional needs of the individual the fact that this person will be drinking more water regularly. Hence, with the person drinking water every day its very vital as water makes up 70% of the human body and also it will prevent a person from being dehydrated. Additionally, with the person also drinking water, the water will help to transport oxygen and nutrients through the blood and water is a major component of every body cell, tissue and organ. Lastly, the plan that I devised in P5 will also help the nutritional needs of the individual as I had to make sure that this person at least this person gets to have some healthy snacks. Withal, the person having healthy snacks this will affect the persons health physically as the healthy snacks help to keep the energy levels up and also they help to keep an individual full throughout the day without overeating at meals. Furthermore, with the person having healthy snacks such as apples and bananas, these are rich in vitamin C hence; these fruits are important for the immune system, teeth and wound healing. D2 Evaluate how the nutritional plan might improve the health of the chosen individual in P4 and P5. When it comes to the nutritional plan I did in P4 and P5, this might help to improve the health of the chosen individual the fact that I tried to make sure that in both the plans I did in P4 and P5, this person did physical activity. Thus with the person doing activity, this will benefit this persons health physically as he/ she will be at less risk of getting any healthy problems. However, when it comes to the plan I did in P4, the person did less physical activity and this will be less effective to this individuals health as he/she will be at risk of getting health problems. On the other hand, when it came to the plan I did in P5 where I had to improve the plan from the one I done in P4, I made sure that this individual attended the gym more regularly, did some cycling and also walked the dog to the park. As a result, with this individual doing these different activities, this will be affect his/her health physically as it will help him/her to control his/her weight, strengthen her bones and muscles, improve her mental health and mood as well reduce the risk of her getting health problems such as becoming overweight, getting diabetes or cardiovascular disease. The nutritional plan that I did in P4, it will also help to improve the individuals health the fact that I tried to make sure that a person had water and other fluids such as apple and orange juice. However, in P5 I had to make sure that had to improve the plan had made in P4 because the person never had more fluids regularly. For that reason, with a person having less fluids in his diet this will affect this individuals health physically as theres a high possibility this individual will be more likely to be dehydrated and also become constipated. Therefore, it is very crucial that a person take fluids more regularly the fact these fluids are rich in minerals as well as vitamins. Moreover, with the person drinking water its very important as water makes up 70% of the human body and also it will prevent a person from being dehydrated. Hence, the water also helps to transport oxygen and nutrients through the blood. Withal, the nutritional plan of P4 and P5 will help to improve the health of an individual as its recommended that a person needs to drink water. As a result, in both my nutritional plans had to make sure that this person had 2litres of water but I never met the daily intake of the water that is meant to be taken by an individual the fact that in both my plans it was less than 2litres of water. When it comes to the nutritional plan that I did in P4, I mad

Essay on Dysfunctional Families in Song of Solomon -- Song Solomon ess

Dysfunctional Families in Song of Solomon    The African American families in Toni Morrison's Song of Solomon present abnormality and dysfunction. Normalcy, seen in common nuclear families, is absent. The protagonist, Milkman, is shaped by his dysfunctional relationships with parental figures.    The abnormality of the mother and child relationship is apparent in Song of Solomon. The mother figure seems to have misguided hopes. Toni Morrison, presents an image of an unnatural, extended time of maternal bonding. The character, Ruth, breastfeeds her son, Milkman, until he is four or five years of age. Ruth breastfeeds Milkman for this unnaturally lengthy amount of time because it makes her feel like her son is a part of her. Breastfeeding him gives her immense pleasure and satisfaction. However, she hides her indulgence from the rest of the family until Freddie the janitor catches her. She knows it is wrong, but it makes her daily life bearable.    The children display a mild amount of disrespect leading to severe denial of motherly compassion. We see this in a passage from Song of Solomon.    "He had never loved his mother, but had always known that she loved him. And that had always seemed right to him, the way it should be. Her confirmed, eternal love of him, love that he didn't even have to earn or deserve, seemed to him natural(79)."    Milkman has a peculiar view of his mother. He did not think of his mother "as a person, a separate individual, with a life apart from allowing or interfering with his own(75)." Milkman does not think of his mother as an individual who needs his love or as a woman. To him it her duty in life to love him. He sees her as a frail creature that needs protection f... ...is son has struck him. Yet, he feels pride in his son for standing up to him.    Song of Solomon, joined by the dysfunction in the families, present an insightful image of the individual and the family of African Americans. Milkman, gained strength and courage through the trials of abnormal, sometimes abusive upbringings. Each scar, whether it was mental or physical, was a lesson learned.    Works Cited: Byerman, Keith. "Songs of the Ancestors: Family in Song of Solomon." Approaches to Teaching the Novels of Toni Morrison. Ed. Nellie McKay. New York: MLA, 1997. Middleton, David. Toni Morrison's Fiction: Contemporary Criticism. New York: Garland, 1997. Morrison, Toni. Song of Solomon. New York: The Penguin Group, 1977. Storhoff, Gary. "'Anaconda Love': Parental Enmeshment in Toni Morrison's Song of Solomon." Style 31.2 (1997): 290-309.